Netscout launches new global, multi-tiered enterprise channel partner programme

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Netscout Systems, the service assurance and cyber security solutions provider, has announced the launch of its unified global enterprise channel partner program.

Connect360 is a channel-friendly, multi-tiered program that lets global and regional partners market Netscout's entire enterprise product portfolio spanning service assurance solutions and portable network analysis and troubleshooting tools. This new channel partner program is designed to drive top-line revenue and profitability for both partners and Netscout.

Connect360 is a multi-tiered program for any Netscout Enterprise Systems or Handheld Network Test Solutions partner. It is designed to enable highly valued partners to sell more effectively and profitably by providing access to the sales and technical resources they need to be successful. The MyNetscout partner portal gives partners a convenient, one-stop online destination for accessing the Netscout solution knowledgebase, obtaining collateral materials, registering sales opportunities and applying for marketing event funds. As part of Connect360, a global channel management team will be dedicated to supporting all authorised partners, including training, enablement, and certification of the partner base and assisting when necessary on a pre-sales and post-sales basis.

"The introduction of the Connect360 channel partner program is a momentous occasion for Netscout because it unifies previously separate channel strategies across our enterprise network product lines and provides a strong foundation for building stronger relationships with our most valued partners," stated Gary Staley, vice president of world-wide channel sales for Netscout. "As a result of Netscout's acquisition of the Danaher Communications business in mid-2015, we now have an even broader range of market-leading products and technologies that we can offer to our customers through our extensive channel network. This program will be a major driver of our vision for the future, helping the company to efficiently scale its business and address customer demand worldwide. "

"We're very excited about Netscout's new channel partner program, which truly is a win-win for our businesses," explained Andreas Schlechter, owner and general manager for Telonic GmbH. "The program allows us to partner with a world-class company and provides extraordinary value to our customer base. By combining our unique channel skills and Netscout's industry-leading products, we're able to connect customers to the right solutions, giving them critical insights into their network performance."

"The Connect360 multi-tier program is channel-friendly and offers the flexibility and incentives channel partners need to grow their business faster and more profitably," said Eric Kohl, executive director, Advanced Solutions, Ingram Micro. "In addition to a growing portfolio of products, Netscout and Ingram Micro provide channel partners with pre- and post-sales support services, as well as field marketing and enablement programs that will help expand their business. We're pleased to serve as a Netscout preferred distribution partner."

Netscout's Connect360 channel partner program offers critical advantages, including:

  • Investment-based tiers
  • Structured training and enablement
  • Annual certification
  • Dedicated channel account team

"Distribution, both two tier and single tier, is key to a vendor's ability to reach all segments of their addressable market. Acquisitions often focus on merging products, technologies, and personnel and neglect channel. With the introduction of Connect360, Netscout has taken the time and focus to ensure that the channel partnerships brought on board with the acquisition of Danaher's Communications business, not only weather the transition, but are strengthened and expanded to the benefit of Netscout, its channel partners and its end customers," said Jennifer Clark, vice president, Networking, for 451 Research. "Connect360 should greatly increase Netscout's international reach and presence and provide new, critical, cross-selling opportunities."

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