ZTE signs new partnerships and announces global channel strategy at CeBIT 2015

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ZTE Corporation, a major international provider of telecommunications, enterprise and consumer technology solutions for the Mobile Internet, has signed distribution deals with three new partners and announced its global channel strategy at CeBIT 2015, the world's largest and leading ICT international expo, held in Hannover, Germany.

During a press conference at CeBIT, ZTE held a signing ceremony with three new distribution partners: ALLNET from Germany, LANCOM Systems from Bulgaria, and TRIOTRONIK from Austria. The company also discussed its win-win philosophy with regards to channel partnerships, as well as its predicted growth.

By the end of 2014, ZTE had been in partnership with more than 500 overseas channel vendors and it is estimated that this will increase to over 1000 in 2015. Currently, Ingram Micro Inc, FDC International, PT. SYNNEX METRODATA INDONESIA, Micro-P, Itancia, and other major international channel vendors have become general distribution partners of ZTE.

"ZTE's core cooperation philosophy is to ensure mutual benefits for both customers and partners," said Mr. Pang Shengqing, ZTE's Senior Vice President. "In the government and enterprise market, ZTE will pursue long-term, stable, and in-depth cooperation with industry leaders, and provide leading solutions and services beyond customers' expectations along with cooperative partners".

He added, "In terms of channel product development, ZTE will still focus on our competitive digital communications, video conferencing, cloud desktop, computing and storage, unified communication and cooperation, and cluster communication products. We will continue to strengthen communication with channel cooperation partners and provide competitive products and solutions".

At CeBIT this year, ZTE aims to have an even larger channel presence than in previous years, with various products on display and channel vendors from Germany, France, Bulgaria, and other countries all in attendance on the ZTE stand. ZTE aims to bring more diversified and in-depth solution consultations and recommendations to the on-site audience while closely cooperating with overseas channel vendors.

Mr. Li Zhenggang, Director of ZTE's Overseas Channel Development department, said "At CeBIT 2015, ZTE is exhibiting its products and solutions to emphasise our ability to provide innovative end-to-end solutions. Our aim is to improve the competitiveness among end users through the display of diversified overseas channel products while attracting more partners and increasing brand awareness through channel vendors. We will follow our philosophy of an open, sharing partner approach while striving to provide mutual benefits to more potential cooperation partners and terminal users".

Strategic partnerships are already established among ZTE, Honeywell, ENEL, Thales, and other world-leading enterprises. In the vertical industry area, ZTE also cooperates with more than 300 independent software vendors (ISVs). In the future, ZTE will jointly provide innovative customised solutions to its customers.

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