BlueStar, distributor of ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions, and Motorola Solutions, provider of mission-critical communication solutions and services for enterprise and government customers, will join in a new distribution relationship for Motorola's industrial mobile computing portfolio in the US and Canada. BlueStar will expand its offering of Motorola rugged handheld devices, vehicle-mount computers and connectivity solutions, including the former Psion portfolio, across North America.
BlueStar's solutions-based model bundles hardware, software and critical accessories for its customers, which gives Motorola increased coverage for its own products. "The addition of Motorola's industrial mobile computing portfolio will allow us to provide our customers with new opportunities to grow their businesses," said Steve Cuntz, CEO of BlueStar.
BlueStar itself has grown by offering unified solutions across targeted vertical industries, including manufacturing, warehousing, transportation and distribution. Enterprises in those sectors typically require powerful computers that are truly mobile, from business smartphones and tablets to RFID readers and vehicle-mounted terminals.
"Partners can now expand their solution offerings with the combination of Motorola's industrial mobile computing products and BlueStar's value-added distribution services," said Michael Mughetto, MSSSI vice president of North America Distribution, Motorola Solutions. "By expanding our relationship with BlueStar, customers can benefit from strategic industrial mobile computing solutions in the warehouse, manufacturing plant and out in the field."