Brooks Brothers buttons up its data to optimise online operational decisions with eCommera

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Brooks Brothers, the oldest apparel clothier in the US, will adopt eCommera's unique decision intelligence tool, DynamicAction.  Designed to turn big retail data into prioritised actions, DynamicAction integrates siloed data into a commerce-specific cloud solution which will allow Brooks Brothers to identify optimisation opportunities to improve its overall online commerce performance.

Brooks Brothers currently operates over 300 stores around the world as well as a dynamic ecommerce site.  eCommera's DynamicAction tool will enable the brand to ascertain the economic value of specific projects to justify future IT investment, as well as drill down into micro activity such as evaluating return on marketing spend.

Ken Seiff, Executive Vice President, Direct and Omni-channel at Brooks Brothers, said: "Online merchandising optimisation requires hundreds if not thousands of decisions every day.  And often even the simple act of identifying all of these opportunities is extremely challenging.  eCommera's DynamicAction product is thoughtfully designed to highlight these decisions and make them actionable."

Andrew McGregor, CEO at eCommera, said: "To succeed in an ever more competitive environment, retailers and brands need to understand the wealth of operational data at their disposal and turn it into actionable insight, and rapidly take the most effective decisions.  We are delighted to be enabling such a well-known brand as Brooks Brothers to achieve its aggressive growth plans with the help of our DynamicAction product."

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