ScanSource Europe, the value-added distributor of barcode, auto ID and POS products, teamed up with one of its key vendor partners, Motorola Solutions, and software developer Tradecom to develop a solution using the Motorola ES400 handheld device that would enable customers to test the resulting solution in a live environment. The participating customers were all winners of a ScanSource-Motorola incentive campaign.
The ES400s were configured with IMS by Tradecom, a customisable and powerful track-and-trace software application primarily used by transport and logistics companies. The team was joined by some of ScanSource's top reseller partners and sent to Prague to be immersed in a city game.
Tradecom's tailor-made software utilised all of the ES400's functionality, allowing teams to make and receive calls from central command, receive new instructions by push message, trace the position of objectives and use the ES400's GPS functionality for directions, as well as take and send images to verify objectives. Alongside the testing of the software, the city game also enabled the group of resellers to learn more about how the ES400 works and what it is capable of.
"We firmly believe that true long-term partnership is key to growing the channel," said Bert Fonderie, Vice President Merchandising, ScanSource Europe. "And what we've been able to organise in Prague in collaboration with Tradecom and Motorola Solutions is evidence of what can be achieved when channel partners pool resources."
"Tradecom's IMS software really highlights the capabilities of the ES400," said Craig Calvert, Executive Distribution Channel Manager Middle East and ScanSource Europe, Motorola Solutions. "Against the backdrop that the marketing team at ScanSource managed to set up it turned out to be the ideal software on the ideal device for the task. The ScanSource-Motorola Solutions relationship has always been strong and continues to grow as we work to create business opportunities and product solutions for resellers and the channel."
"This was a truly impressive event," said Marek Kuropieska of Poland-based Aspekt, one of the participating resellers. "ScanSource provides us a full range of value adds that make it easier for us to do business and they find ever-better ways to make working with them fun as well. They treat us as a partner and not just a customer, and for these reasons we look forward to working together to achieve our future business goals."