BlueStar, the global distributor of ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and ID & Security technology solutions, has appointed Dean Reverman as Global Marketing Communications Manager.
Reverman joins BlueStar with a wealth of experience in marketing and a specialty in digital signage and POS as the former Director of Sales and Marketing for Hammond Communications Group.
"I know Dean Reverman will be a real asset to BlueStar," said Mark Fraker, VP of Marketing, BlueStar. "He's had a distinguished career in our industry and brings with him a strong background in working with both vendors and resellers to help achieve their revenue goals."
Reverman is enthusiastic about putting his marketing expertise to work on behalf of BlueStar's network of vendors, ISVs and VARs. He intends to build on the success of BlueStar's innovative solutions for VARs, including the In-a-Box bundled series for industries and BlueStar's unique value-add offerings.
"I had experience with BlueStar as a partner and appreciated all of their value add programs, especially the FUSION program designed to help VARs market core competencies to their prospects," Reverman said. "I'm eager to continue and build on that success."