Ingram Micro EMEA has announced that it is an official distributor of a full suite of BlackBerry smartphones, accessories, software and technical support services in nine European countries. Ingram Micro will offer BlackBerry products and services in Germany, Switzerland, Austria, France, Belgium, the Netherlands, Luxembourg, UK and Ireland, with a specific focus on growth in the enterprise and SMB segments.
Alain Maquet, President, Ingram Micro EMEA, said: "Today's announcement is a strong testament to Ingram Micro's commitment to drive growth in the telecommunications segment. Earlier this year we established a separate telecommunications division and have been growing our product portfolio steadily with innovative and unique mobile products. We are very pleased to be now offering the full line of BlackBerry products and services to our customers across Europe. With over 30 years of experience as the world leader in IT distribution, we are ideally positioned to build a unique value proposition to resellers and telco operators alike."
In April 2010, Pierre-Yvon Mechali was appointed Executive Director and General Manager, Telco Division, Ingram Micro EMEA. Under Mechali's leadership Ingram Micro has established a team of telecommunications experts across Europe who are implementing tailored strategies in each country and receiving early positive recognition from the market. In November, Ingram Micro Netherlands was named the Best Telecom & Networking Distributor for 2010 at the CRN Channel Awards in Amsterdam.
Mechali commented, "The value of supply aggregation is becoming more apparent as mobile PCs and smartphone capabilities converge. Ingram Micro brings decades of experience in IT distribution and is extending that knowledge and expertise to deliver solutions to resellers, vendors and telco operators in this expanding segment. Our news today about offering the suite of BlackBerry products and services is just the first in a series. In the coming weeks we will announce several new accessories and software vendors as we further differentiate ourselves across Europe and establish our leadership in the telecom segment."
Through its telecommunications strategy, Ingram Micro EMEA will extend its logistics offerings with a tailored service offering designed to meet the resellers, retailers, Mobile Network Operators and Mobile Virtual Network Operators' expectations. In addition, Ingram Micro will augment its product line by significantly increasing its brand coverage in netbooks, smartphones and accessories across EMEA.