Channel chargers links with Bocada

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Channel Chargers, a technology channel sales and marketing services company, has been engaged by data protection service management company Bocada Inc., to further develop and drive a channel centric sales model.

"We are very pleased to be working with the Channel Chargers team for this exciting new phase of Bocada's growth strategy," stated Nancy Hurley, Bocada President and CEO.  "Our Data Protection Service Management strategy and products are perfectly suited for channel partners, particularly those that provide professional services and consulting. Our goal is to build a solid channel program and broaden partnerships as rapidly and effectively as possible.  Given the Channel Chargers teams' long history of success in the channel, I am confident we have chosen the right partner."

In addition to background market and technology research, and the development of a unique Go-to-Channel plan, Channel Chargers will be augmenting Bocada's efforts with sales and marketing support to help ensure the success of channel partners.

 "The teaming of Bocada and Channel Chargers sends a powerful message of dedication to bringing channel partners more business opportunities," said Enterprise Strategy Group senior analyst Lauren Whitehouse.  "Bocada's products fill an important gap in data protection management and the company's channel initiatives support business partners.  That's a combination that creates a win-win for the channel."

Bocada has over ten years in business and has pioneered the Data Protection Service Management field, creating greater IT and business alignment, while minimizing risk and maximizing operation efficiency.  The company has over 250,000 clients managed in Fortune 1000 companies around the globe.

 "At Channel Chargers, we feel a strong responsibility to the channel community to bring them products and programs they can count on to generate incremental sales and profit." said John Boyken, President of Channel Chargers.  "Bocada's existing product set has garnered a large and very satisfied installed base due to the data management efficiencies it delivers to a diverse set of customers. With user focus on IT excellence that results in cost reduction and improved management of existing resources, Bocada has the right products for the right time. The company's commitment to doing channel business the right way makes them an ideal Channel Chargers vendor partner. We are proud to be representing this outstanding brand."

Led by a team of experienced channel veterans, Channel Chargers serves IT vendors, resellers and service providers with outsourced sales and marketing services backed by market analysis, industry knowledge and contacts.  By giving vendors additional resources, without additional overhead, Channel Chargers provides a rapid link to channel success that delivers solutions that speed time to market and revenue.  At the core of Channel Chargers success is their ability to create effective Go-to-ChannelSM plans that match the right products and companies to the right sellers and markets. For more information

Bocada's market leading data protection service management solutions transform the way companies deliver data protection services to achieve greater business and IT alignment, maximize operational efficiency, minimize risk and increase customer satisfaction. Based on patented, agent-less technology, Bocada solutions deploy rapidly and scale to meet the demands of the largest multi-vendor data protection environments. Hundreds of enterprise organizations more effectively manage over 250,000 backup clients and servers with Bocada solutions. Headquartered in Kirkland, Washington, Bocada is privately held and funded by leading venture investors. For more information visit:

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