Too much focus on technology and a failure to develop new business models will mean many traditional IT industry players such as ISVs and resellers will fail to capitalise on the emerging Software as Service (SaaS) market claims business enablement consultancy SaaS-IT in a hard hitting new whitepaper.
Entitled "Software as a service: It's about the business model, stupid", the whitepaper stresses an alternative view to the prevailing technology platform bias in current discussions around the development of the SaaS industry.
According to SaaS-IT founder and partner Anders Trolle-Schultz: "Software As A Service (SaaS) is going to have a major impact on the business world in the next few years. In spite of this, virtually all of the discussion around SaaS to date has focussed on technology - and that SaaS is merely a different technology delivery model.
The simple fact is that SaaS isn't about technology at all. It's a business model. As a result, mainstream SaaS adoption will require a major mindset change on the part of all participants, not least the existing IT channel. Technology is not the main market inhibitor. We have produced this new whitepaper to help move the debate and discussion toward the real business drivers in the development of the SaaS market."
Visit www.saas-it.net to download the "Software as a service: It's about the business model, stupid" whitepaper.