Westcoast, a leading supplier of IT products to the reseller channel, has won the rights to distribute the full range of Transcend memory products.
Eddie Wardlaw Westcoast product manager said: We feel the time is right for us to make an impact in the UK memory market with a premium brand offering that falls in line with our commitment to supply market leading products at competitive prices.
Intentionally, Westcoast carries a narrow portfolio of products compared to its competitors, enabling its staff to have a deep, rich knowledge of the products they are selling. However Westcoast felt it was the right time to add Transcend to this strong portfolio.
General Manager for Transcend UK Norman Hsu commented: Westcoast are the ideal partner to compete with the likes of Kingston and Crucial to gain marketshare.
Westcoasts narrow and deep philosophy promotes excellent relationships with both vendors and resellers, which will continue with the addition of Transcend.
Andrew Woolhead, Channel Account Manager for Transcend UK feels that Westcoasts significant links with retailers as well as huge presence within the IT reseller domain will be the perfect partner to very quickly bring marketplace presence and boost sales within the aggressive UK memory market.