EQUAL OPPORTUNITIES FOR RESELLERS WITH BROTHERS NEW INKJET RANGE

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Brother is continuing to target the UKs growing home-worker market which is now estimated to be more than eight million people* - with their latest range of inkjet all-in-ones.  

The new line-up will replace Brothers current best-selling range and pack even more business features into some of the smallest all-in-ones available on the market. They offer a new stylish and compact look as well as improved functionality, print speed, print quality and functionality.  

For the first time, most models have a dedicated photo paper tray and they all come with PictBridge as standard, which enables images to be printed direct from a digital camera.  In addition, six models have a colour LCD screen so photographs can be viewed easily before printing. A sleek new design provides front-access to consumables - making it now even easier for cartridges to be changed.

Brother has improved the picture quality and longevity of print using its latest ink technology which delivers the smallest droplet size on the market (1.5 pica litre).  When used its new range of glossy inkjet paper, this very fine droplet size gives outstanding results on photographs or presentation materials being produced at home.

Martin Boffey, Brothers Channel Marcoms Manager said: We recognise that more than a third of people buying our inkjet all-in-ones are using them for their home office, whether purchased by themselves or as part of a corporate home-working initiative - there are excellent opportunities for resellers to address this market due to the high level of functionality with this new range which will appeal to businesses wanting their home-workers to be as efficient as possible.

The new range includes:

         DCP-130C This base model has a colour printer, scanner and copier in a flatbed design. It comes with a 25ppm mono print speed (20ppm colour), 100 sheet paper capacity, 32MB memory and one year on-site warranty. Suggested street price (SSP): 79.99 inc VAT

         DCP-330C This comes with the same features as the DCP-130C, but has a dedicated 20-sheet photo paper tray and a large 2 colour LCD. SSP: 99.99 inc VAT

         DCP-540CN Ideal for a small network group, this has the same features as the DCP-330C but comes network ready and has a 10-sheet automatic document feeder (ADF). SSP: 129.99 inc VAT

         DCP-750CW Offers the same features as the DCP-330C, but has a larger (2.5) colour LCD, a fast 27ppm mono print speed (25ppm colour) and a wireless connection. SSP: 149.99 inc VAT

         MFC-240C In addition to the features of the DCP-130C, this model has a fax function with 40 speed dials and a 10-sheet ADF. SSP: 119.99 inc VAT

         MFC-440CN This has the same features as the DCP-540CN, but with a fax facility and 80 speed dials. SSP: 149.99 inc VAT

         MFC-660CN Equipped with the same features as the MFC-440CN, this model also has a fast 27ppm mono printing speed (22ppm colour), the large (2.5) LCD, telephone handset, and telephone answering machine and duplex speakerphone to allow both parties to be heard at the same time. SSP: 179.99 inc VAT

As with all its previous inkjets the new machines use Brother single ink cartridges, removing the need to throw away unused ink, providing a cost and environmental saving. The new LC-1000 single ink cartridges are the result of extensive research and development and, as with all genuine Brother cartridges, ensure the reliable operation and protection of the machine. They are available from 8.49 exc VAT, offering value for money and providing the opportunity to promote the benefits of original consumables.

For further information visit www.brother.co.uk.

* Source: Microsoft/YouGov poll (February 2005/6) revealed there are now more than eight million people involved in business activity from home. This figure includes home-based business owners as well as employees working part of their week from home.  

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