Following the success of the ScanSource Europe's digitised EPOS Solution Guide, Interactive Business Communications Ltd (IBC), publisher of IT Reseller Magazine and Manufacturing & Logistics IT Magazine, was commissioned to digitise a second Solution Guide for ScanSource. The new publication focuses on the latest and best-of-breed Auto ID solutions and will be available on the ScanSource Europe website www.scansource.com/europe.
ScanSource Europe is a leading pan-European distributor of automatic data collection, EPoS and wireless technology solutions, selling only to resellers and adding value by providing a variety of services. ScanSource Europe is the place to find best-of-breed Auto ID, EPoS and wireless technology in Europe, with products from over 30 of the most reputable vendors in the industry.
Digitising publications: the benefits
The format of digital publications opens up opportunities for communicating in innovative ways. Not only can you present information in text format, it is possible to embed video and audio into the 'pages'. Moreover, there are possibilities to embed hyperlinks. This makes for a richer experience for the user and breathes life into technical publications, helping companies get their messages across to their customers.
By digitising what would otherwise be one-dimensional publications there is the opportunity to make savings as there are fewer associated costs such as print and mailing. The digitised publications can be emailed directly to the end customer or the book can be hosted on the corporate website.
This is the next step for technical publications and catalogues. IBC can offer marketers significant benefits with this technology, said Peter West, Head of IT and On-line Media Production, IBC.
The digitising service is available to all IBC customers.
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