Successful trials with Tesco, Dixons and John Lewis drive development of 'epop' solution, set to revolutionise the retail environment
Retail product information and promotions will be transformed with the launch of the epop (electronic point of purchase) solution from ZBD. The companys unique display range, which updates information dynamically, will save major retailers millions of pounds a year in staff and printing costs as well as reducing food wastage.
epop is the use of electronic media on the shop floor to provide customers with the most up-to-date information on products, pricing and the latest special offers. The concept is set to dominate the retail sector, and is the missing link that retailers need to ensure promotions outside the store are directly reflected inside. Currently consumers can only be updated on price changes through manual amends to paper labels, or at the checkout, when barcodes are entered into an epos (electronic point of sale) system.
ZBDs epop solution is the market-ready, next generation of its zero-power LCD displays, which provide customers with rich content including product information and pricing, and can be updated wirelessly across the store. The epop displays feature high resolution graphic displays, which require power only during updates, giving the displays a low cost of ownership and life expectancy of over five years. Tesco, John Lewis and Dixons have successfully trialled epop, proving the ability to wirelessly update information on the shop floor responds directly to the needs of retailers and their customers.
The QinetiQ spin-off has spent six years of development and over 25 patents perfecting its electronic, rich content LCD displays. The launch of its next-generation epop displays and the bounce communicator, which automatically updates the displays, presents retailers with a cost effective and functional alternative to traditional paper labels. Currently retailers spend an excessive amount of man days changing paper-based labels, time which could be spent on stock replenishment, promotional activities or margin improvement to impact the bottom line.
We are extremely confident that ZBD set to be the dominant player in the point of purchase market, said David Rogers, VP sales and marketing, ZBD. Our scientific heritage and pedigree are complemented with a valid, tested retail proposition, which has appealed to both staff and customers in our retail trials, as well as providing cost benefits to head office. Working with major players in the consumer retail market has enabled us to refine the look, feel and overall design of our epop solution, so that staff at all levels understand the business benefits of the units on the shop floor.
Dynamic pricing and the ability to display rich, relevant content are crucial to securing customer confidence and brand loyalty. Retailers have been searching for a way to communicate the latest price cuts and promotions at the product level quickly and efficiently, without having to allocate a large amount of staff time to updates. epop makes this a reality, with proven cost savings across the retail sector.