TIs Julie England Outlines Strategy to Drive Far-Reaching Applications for Wireless RFID Technology

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With the RFID market poised to surge from millions to tens of billions of tags over the next five years, a critical mass of the technology will spur innovation and new applications across the enterprise value chain, said Julie England, vice president of Texas Instruments and general manager of TIs RFID business.

Wireless RFID data acquisition, value-chain applications and storage networks will create new business models, much like the cell phone has shifted the market from voice-only to a range of messaging, data and transaction services, said England in a keynote address to thousands of attendees at RFID World 2005. At the edge of wireless and wireless sensor networks, RFID is converging with Electronic Product Code (EPC) and sensor technology to unlock new applications that go beyond identification to include everything from authentication to temperature, time expiration, pressure and condition monitoring.

England outlined this vision of RFID at the edge of the network as one of three core elements of the companys RFID strategy in 2005, which includes bringing the value of RFID to enterprise applications in the retail supply chain, contactless commerce and pharmaceutical markets, as well as driving global standards to enable high-volume, high-quality manufacturing of RFID transponders and reader modules.

Value, volume, vision is our business mantra as we accelerate our pace of wireless innovation and build on our heritage of making new markets for RFID, England said.

Texas Instruments has the critical wireless competencies that extend from its number one analogue chip position in cell phones to its 15 years of innovation in wireless RFID highlighted by application milestones in automotive anti-theft and library books, to the Exxon/Mobil Speedpass payment system. The company is nearing a production milestone of 500 million RFID tags and is gearing up to produce billions of chips, straps, inlays and reader modules for retail supply chain, contactless commerce and pharmaceutical applications. TI is engaged with leading companies in the enterprise value chain in these markets including consumer packaged goods manufacturers (CPGs), retailers, credit card companies, point-of-sale (POS) terminal providers, pharmaceutical manufacturers, label converter companies and systems integrators.

TIs objective is to empower a host of new RFID applications and innovations that drive core business process transformation, said England. Were capitalizing on our RF, wireless and packaging capabilities, manufacturing capacity and global resources to make this a reality and are ready to lead the industry toward new and innovative uses for the technology that improve business and consumer value.

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