Denso ID Systems Department has new sales structure for hand scanners and barcode terminals in Italy

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Denso Systems Department, which belongs to Toyota Tshuso Europe, plans to orient its entire sales structure more closely to the specific requirements of its customers in the future. Work on tapping the market began in Italy, where Denso will be providing more intensive support for its long-term distributor Pluriservice S.r.l., based in Ravenna. The sales structures in Great Britain and France will also receive more support from Denso in the future. The aim of the strategic partnership between Denso ID Systems Department and Pluriservice S.r.l. is to raise the companys profile and increase its market share still further. If they are interested, customers have the option of selecting directly from an extensive range of Denso products: This includes, among others, the Multiscanner QK 11. The device can read mobile barcodes from LC displays, such as from mobile phones or PDAs, irrespective of the resolution, colours and reflections.

Increasing market share and raising profile

Alongside Germany, France, Great Britain and Spain, Italian is one of the Big Five countries in the auto-ID sector. We are very much interested in making targeted investments and capitalising on the growth potential offered by the Italian market in the auto-ID sector, explains Christian Bischoff, Product Marketing Manager Europe for Denso ID Systems Department. This is why we have decided to invest in Italy and provide our local partners with on-site support. Emanuela Lapelli, Country Sales Manager for Italy, goes on to say: We hope to triple Italian sales as early as 2004. Our target for 2006 is to triple sales on batch GPRS and Bluetooth-compatible terminals again.

Comprehensive product range for the Italian market

The distributor Pluriservice is providing its customers with a wide selection of Denso products, some of which are fitted with CCD (Charged Coupled Device) technology. The benefits of this forward-looking technology include, for example, no disruptive reflections from light, reliability and robustness all embodied in the Bluetooth-compatible GT10 CCD hand-scanner, among others. The device can also capture even very dirty or poorly printed barcodes accurately. It is fitted with a wireless LAN and the BHT 300 handheld barcode terminal can read at a distance of up to 45 centimetres. The new QK11 desktop scanner reads barcodes from mobile LCD devices, such as mobile phones thus opening up new opportunities in terms of e-ticketing and e-payment.

About Pluriservice S.r.l

Pluriservice S.r.l was founded in 1986 in Ravenna and is today one of the leading Italian companies in the automatic identification sector. The company sells terminals, readers and printers from the most important manufacturers in the sector, plus its own-brand products and software it has developed in-house. Sales are through a capillary sales network involving 12 partnerships and 16 direct area managers. The company has two factories in Ravenna, a branch in Milan, a sales office in Spain and one in Poland. Pluriservice S.r.l has a payroll of around 50, with the company achieving sales of 12 million euros in 2003.

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