Vertiv launches enhanced partner programs to reward expert resellers


Critical digital infrastructure and continuity solutions provider, Vertiv, has made significant enhancements to its Vertiv Partner Program (VPP) and Vertiv Incentive Program (VIP), which focus on rewarding its network of expert distributors and resellers. The VPP and VIP are available to partners in select countries across Europe and the Middle East, including the UK and Ireland.

Central to the announcement is a new and improved partner portal, which brings together all of the resources partners need to engage with the Vertiv team and to earn and redeem valuable rewards. Vertiv distributors and resellers will benefit from an intuitive, user-friendly design featuring a personalised dashboard where they can easily view the bonus points they have earned, see the incentives on offer and redeem exciting rewards.

Vertiv is announcing an expanded VIP program, with a dedicated reward store for resellers to purchase items ranging from the latest electronics and high street gift cards to once in a lifetime experiences. VIP+ Partners can also access an exclusive concierge service that enables them to shop for special items.

Vertiv has also committed to rewarding resellers more than ever by creating five different incentive schemes: the Start Bonus Incentive, Everyday Sales Incentive, Cross Sell Incentive, Purchase Frequency Incentive and Spotlight Incentive – with an increased number of points awarded on a monthly basis.

Martin Ryder, channel sales director UK & Ireland at Vertiv, says: “Our network of partners, distributors and resellers are vital to Vertiv’s business, delivering the services, solutions and expertise our customers need. We’re committed to ensuring our partner program is industry-leading, by continuing to incentivise and reward our expert partners for the great work they do.”

Paul Gohil, managing director at Collaborate IT Limited (, says: “As a long-standing platinum partner, over the years we’ve been fortunate to have benefited from Vertiv’s continued investment in its partner program and channel partners. These enhancements further reflect this commitment, and we are excited about the new opportunities they bring. The updated portal dashboard and functionality enable us to access everything we need to support our customers, giving them a better experience and helping us to build stronger relationships.” 

This news comes hot on the heels of a successful period for the Vertiv team having already won nine channel awards across EMEA this year, which is testament to the company’s commitment to its partners. Here are three examples of awards won in the UK:

  • Hardware Product of the Year – for the Vertiv VRC-S Edge Ready Micro Data Center System at Network Computing Awards 2022
  • Technology Vendor of the Year at IT Europa Awards 2022 
  • Computing Vendor the of Year at Technology Reseller Awards 2022

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