The Digiday Content Marketing Awards were given to Rackspace Technology for Best Branded Content Site – B2B for the Solve Thought Leadership Blog and Best Branded Podcast – B2B for the Solve Cloud Talk podcast. Digiday noted that Rackspace Technology won the awards because “Rackspace Technology puts themselves on the cutting edge of content in the IT industry, offering a niche look at topics ranging from cybersecurity and insider threats to more commonplace troubleshooting issues as well.”
The content program is named ‘Solve’ because the goal of the content is to help individuals looking for technology solutions identify how each piece of their ideal solution should fit together. The content is developed by keeping in mind that there’s more than one path to technical success and each path is unique to fit specific needs and that of an organizational culture.
The Rackspace Technology Solve Thought Leadership Blog is the company’s destination for technology leaders. Solve provides perspectives from industry experts around digital transformation, trends, innovation and operations to help technology leaders determine their path forward.
Rackspace Technology Chief Technology Evangelist Jeff DeVerter hosts the Solve Cloud Talk podcast and guests provide diverse insights around the many complex technologies and leadership issues that face businesses today. New episodes are available every week.
“We are thrilled to have our Solve blog and Cloud Talk podcast recognised by Digiday. Rackspace Technology leadership recognises the value of developing highly personalised and educational content to share our knowledge and connect with technologists across the industry,” said Jeff DeVerter, CTO Solutions at Rackspace Technology. “In addition, we have found that our content builds trust and provides a medium for our customers and employees to interact with us.”
Solve is hosted by Rackspace Technology and sponsored by Dell Technologies. Together, Rackspace Technology and Dell are solving some of the most pressing transformation challenges businesses face today.