One of the biggest bets for businesses nowadays is how to make the most out of their websites. Everyone you would like to reach out to is probably already online: potential clients flock to social media, spend most of their day working on a computer or chatting on their smartphones, and they are increasingly using the internet for ordering products, from buying clothes and electronics to grocery shopping. So, amidst so many competitive websites how do you make sure that they are drawn to yours – and that they stick around long enough to buy?
Your Website Is Crucial for Retaining and Converting Customers
Studies have found that there are many factors that influence a website’s appeal and conversion rate. The general rule is that you have just 59 seconds to convince your clients to stay on your website – so less than a minute. Web design is crucial, as 75% of visitors will make up their minds about the credibility of your brand based on how your website looks: is it clean, user-friendly, and tasteful? In the era of smartphone domination, it is also imperative that users are able to access your website on mobile. 67% of buyers are more likely to purchase from a website that is mobile-friendly and 74% are more likely to return – and a staggering 61% will probably leave if your site does not cater to the mobile audience.
Clients Abandon Websites that Lack in Stability
Yet a visually stunning website is no good if users cannot access it – and adding mobile-friendly elements or a dedicated mobile version makes it all more difficult to manage the workload. According to the same source, the speed of your website loading is vital for consumers. 57% of visitors will leave a page when it takes over 3 seconds to load – and more than 50% of respondents have stated that a lagging performance is the primary reason they leave a website. Now imagine if your website does not load at all, because it experienced an unexpected number of visitors that overwhelmed it. While there are dedicated tools for making sure that you prevent this, like a load balancer that reallocates load across servers and resources to optimize traffic distribution and application performance, many companies still suffer from not investing properly in the ability of their website to manage sudden spikes in traffic.
A Stable Website Is the Key to Brand Success
For many companies, a website is the spine of their whole brand name – not just the main gateway for sales. A stable website allows you to provide round the clock accessibility to your clients and build a relationship of credibility and trust. Consumers can log into whenever and from wherever it is convenient for them, place an order or resolve an issue, all while your brick and mortar shop might be closed. Building a stable website makes sure not only that your clients can always access your services, but also that they consistently get the same website performance, and ultimately a consistent buying experience when reaching out to you.
In a digital world, your website is the front door to your company – and ensuring stable online performance could work miracles for your brand.