Amplience and RichRelevance announce Open eXperience Cloud for brands and retailers

Amplience, the provider of cloud-delivered Rich Media, Content Management and Asset Management Software-as-a-Service, and RichRelevance, the provider of Experience Personalisation, have launched a joint solution called the Open eXperience Cloud (OXC) that gives brands the power to deliver richly personalised 1:1 shopping experiences.

Recognising the need to engage with customers through relevant digital content and provide them with truly memorable digital experiences, Open eXperience Cloud combines Amplience's dynamic content production and delivery capabilities with RichRelevance's content personalisation to deliver a best of breed solution that bridges the gap between marketing and commerce clouds.

In addition, Open eXperience Cloud integrates with existing commerce platforms such as SAP Hybris, Salesforce Commerce Cloud, IBM Watson eCommerce and Oracle, enabling rapid deployment and Return on Investment (ROI) and low Total Cost of Ownership (TCO).

Using Open eXperience Cloud, marketing and merchandising teams can realise the benefits of integrated content intelligence by deploying a rich array of content to all digital touchpoints. Experience optimisation is controlled by sophisticated Artificial Intelligence (AI) and Machine Learning (ML) algorithms that deliver the most effective combinations, in real time, to drive sales and margin performance.

James Brooke, Founder and CEO of Amplience, commented: "Through this deep collaboration with RichRelevance we are bringing to market an open and innovative solution to the experience personalisation conundrum. Open eXperience Cloud will give digital business leaders the ability to create meaningful and memorable customer experiences that increase spend and build brand loyalty, while utilising their existing platform investments, all at a low Total Cost.'

Raj Badarinath, VP Marketing and Ecosystems at RichRelevance, commented: "The digital landscape is more competitive and complex than ever. Customers are sometimes not aware that there are better choices than the large monolithic players when it comes to dealing with dynamic content personalisation. Our work with Amplience on the Open eXperience cloud challenges the status quo and brings openness and choice to the market."