MAPIC 2017: Exclusive access to local partners for retailers


More than 2,100 representatives of international retail brands are expected at MAPIC, including 500 first-timer brands. MAPIC provides retailers with access to a selection of the best international partners to break into strategic markets.

Organised by Reed MIDEM, MAPIC, the International Retail Property Market, will be held in Cannes from 15 to 17 November.

"Retailers can adopt widely differing international development strategies, either operating directly on their own or by using local partners that are well established in target markets. MAPIC meets these needs by providing an exhibition area for major shopping centre developers and city-centre managers. It also provides access to a selection of strategic local partners who seldom appear together at the same event," explains Nathalie Depetro, Director of MAPIC.

The emergence of new commercial destinations is key to retailers' international development strategies. China, for example, has surpassed the United States to become the world's leading commercial destination. India is currently experiencing the world's strongest growth thanks to an influx of foreign investment, strong economic growth and a consumption boom. Africa, meanwhile, is set to become the up-and-coming market for retailers to explore.

Many shopping centre developers from China, India, Japan, Oman, Saudi Arabia and Iran will be at MAPIC to showcase their latest growth projects to international brands and encourage them to settle there. The MAPIC conference programme will also highlight geographical diversity with 16 conference sessions dedicated to a range of international markets.

Retailers attending MAPIC this year will be able to meet more than 30 local partners who are well-established in different countries to develop under various trade agreements such as master franchising, joint ventures, franchises or licensing. These include the Azadea Group (Lebanon), which runs more than 50 brands in the Middle East and Africa, CFAO (France) the leader in specialised retailing in Africa and French Overseas Communities and Territories, AmRest (Poland), which operates more than 1,500 restaurants in Central and Eastern Europe, together with Global Brand Group, SGN Group (USA) and Rosinter Restaurants (Russia).

To simplify contact-making between international retailers and best-of-class local partners, MAPIC has created an exclusive new event in partnership with Franchise Expo, the Global Retail Partner Summit , to be held behind closed doors on Wednesday, 15 November. Global management consultants A.T. Kearney will keynote the event by sharing comprehensive The 2017 Retail Development Index study.

Retailers attending the Global Retail Partner Summit as well as MAPIC include Metersbonwe (China), Fat Face (UK), Rapha (UK), Tudors (Turkey) and Tally Weijl (Switzerland) for the fashion industry, Flying Tiger Copenhagen (Denmark) and BoConcept (Denmark), and Unilever.

As well as meeting new retailers, MAPIC participants will also be able to mix with industry powerhouses who attend each edition including Primark, H&M, Adidas, Spring, Estée Lauder, Burberry, Dolce & Gabbana, Tesco, Monoprix, Hema, McDonald's and Five Guys.

Add a Comment

No messages on this article yet

Editorial: +44 (0)1892 536363
Publisher: +44 (0)208 440 0372
Subscribe FREE to the weekly E-newsletter