Periscope By McKinsey and dscout, Inc partner for rapid delivery of qualitative research and insights


Periscope By McKinsey has announced an alliance with research platform dscout, Inc. to develop a rapid and flexible delivery of qualitative research—and the resulting business insights – for both B2B and B2C businesses. dscout's agile research capabilities capture customers' thoughts and behaviours in the form of video, images and text as they happen.

Combined with Periscope's Insight Solutions, the new offering will enable Periscope's clients to have meaningful C-Suite ready decision support available within days.

Commenting on the new relationship, Brian Elliott, Managing Partner of Periscope By McKinsey, said, "This is an exciting alliance, with both partners committed to answering our client's key marketing questions through the lens of the customer by integrating dscout's agile research capabilities into our insights creation.

This will also allow the capability to expand from the traditional consumer segments into B2B scenarios and into different geographic regions." He continued, "Leveraging dscout's digital platform further enables us to understand how customers use products and services in a few days and integrate these 'in the moment' and evocative insights into our recommendations."

dscout's digital platform enables clients to rapidly commission and complete qualitative research. Its core assets are its Software as a Service (SaaS) research and analysis platform and a pool of "scouts"—people who capture key moments in their everyday lives through short videos, photos and text entries captured on their mobile phones. In turn, Periscope's Insight Solutions Offering provides clients a one-stop shop for cutting-edge outside-in consumer and buyer insights via agile market research techniques and proven approaches with a network of global research partners.

"We're thrilled to bring our remote research technology and expertise to Periscope By McKinsey and its clients," commented Michael Winnick, Founder and CEO of dscout. "Our relationship with Periscope will accelerate our ability to provide in-the-moment insight from people around the world to our global clients."

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