Tech Data brings in Baker to cook up more Chrome sales to education


Tech Data has appointed Tom Baker as its first Business Development Manager for Google in Education and will be looking to work with partners to raise awareness and increase penetration of Chrome-based devices across the sector.

Baker moves from his post as Google Sales Specialist, which he had occupied for just over two years, and said he's looking forward to the new challenge. "I've done a lot of work with education partners already but in this new role I'll be able to concentrate all my efforts on supporting resellers that have a specific focus and on schools and driving penetration of Chrome devices. I feel that we can make a positive difference – for schools and for partners – by raising awareness of Chromebooks and demonstrating just how effective they are in educational settings."

Tom Baker, Tech Data.

Tech Data has been working with a number of resellers to develop Chrome business and Baker will be looking to recruit other partners that have an education-focus. The company has seen a substantial uplift in Chrome device shipments over the past year, with sales up 100% in June 2016, year-on-year.

Tech Data is the leading distributor for Chrome devices in the UK. It has a dedicated Chrome team and offers a wide range of Chromebook and Chromebox devices from leading vendors, as well as the Google Chrome Device Management and Chromebox for Meetings solutions.

Matt Beresford, Google Business Development Manager, said that end-user awareness of Chrome is growing and opportunities are expanding. "We are seeing more and more interest, not only in schools and the public sector, but in commercial organisations too. The appeal of Chrome is undeniable and any organisation looking to maximise its budget can't afford to overlook them as an option. Chrome devices offer optimum flexibility, low acquisition and running cost and with Chrome Device Management and Chromebox for Meetings, the potential to drive increased efficiency and collaboration."

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