Brother UK has given a huge boost to national plant conservation charity, Plant Heritage, in the form of a major sponsorship deal. The Manchester based company has supported Plant Heritage through a marathon season of Shows which kicked off with Chelsea Flower Show in May and saw the charity receive excellent medals at the recent Tatton Show and Hampton Court Palace Flower Show.
Brother UK sells a series of professional labelling machines which are used extensively by the charity's members and National Plant Collection Holders for plant labelling. At Hampton Court Palace Flower Show over 4,500 Brother labels were punched out using the QL machine and the PT9600 labelling machine. The Plant Heritage Seed Shop, with all seed packets Brother labelled, raised a record £4,800 for the charity.
Speaking on the partnership, Head of Category Identification at Brother UK, Mike Kelly said that the support for Plant Heritage had come about because of a need for Brother to establish links with the wider horticultural world. "Our electronic label printers provide an ideal solution to the issue of permanent labelling, yet this core market was, in the main, unaware of the product category," he said.
"Plant Heritage has done a fantastic job in helping communicate the benefits of our product across Collection Holders, their members and many other associated organisations. It is a pleasure to be involved with an organisation that exudes such passion in their drive to ensure that future generations will enjoy the beauty and benefits of our garden plants" added Mr Kelly.
Joanna Jones, Plant Heritage Fundraising Officer said: "Brother UK, our principle sponsor, has been supporting us for the past 6 years, a relationship which has grown enormously in that time".
"We are so very grateful for their financial support, and with the provision of the many labelling machines they provide for our use at shows and for the Collection Holders through the Brother Bursary scheme. The partnership works brilliantly – here's to many more successful years working together".
Plant Heritage works to encourage the conservation of cultivated plants in the British Isles and brings everyone from keen amateur gardeners to botanists and leading horticulturalists to help preserve the UK's garden plants.
For a full range of tapes visit www.brother.co.uk/labelling