BlueStar Madrid Technology Summit units resellers and vendors for education, training and networking

BlueStar, the global distributor of ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions, hosted its Madrid Technology Summit on Tuesday, 19 June at the Hotel HUSA Princesa in Madrid, Spain. BlueStar created the Pan-European Technology Summits to provide opportunities for Value-Added Resellers and Independent Software Vendors to discover new solutions from channel manufacturers and create new partnerships to fuel business growth.

Value-Added Resellers from across the Iberia region attended the all-day event, gaining exclusive insight on upcoming products and services from technology solutions industry leaders. "It's amazing how BlueStar was able to gather so many quality channel professionals in Madrid from all over Spain," said Datalogic's Iberia Sales Manager Jos Mara Tejedor.

Expert speakers from across vertical markets discussed new technologies and trends in POS, RFID, cloud computing and mobile applications. International vendor sponsors showcased the latest solutions, focusing on Iberia and its unique regional needs. "It was great to have the opportunity to see such a huge solution portfolio in one location," said Miguel Garca Snchez, Athelia Sales Manager. "The presentations were thought-provoking because they related to real topics," he continued: "The RFID and Mobile Operating Systems presentations were particularly interesting, because these topics are a real issue to companies involved in mobility solutions."

"The BlueStar Technology Summit in Madrid was very helpful for me," said Assumpta Ballb, Managing Director of MB Techniques Industrials. "The presentations delivered useful information for our business, and allowed us to meet with a lot of vendors as well as to share experiences with other companies in our industry."

The fourth in a series of educational and training events to be hosted across Europe, the Madrid Technology Summit brought vendors and resellers together with the BlueStar team. "BlueStar created an extraordinary atmosphere of shared learning experiences between valued vendors, industry experts and Value Added Resellers," said Ricard Ferrer, BlueStar EMEA Marketing Manager. "We are very pleased with the Madrid Technology Summit; it had strong support from our vendors-which is extremely positive at this time in Spain-as well as a high level of speakers and a great, truly engaged audience."

Along with its focus on industry education, the all-day Madrid Technology Summit provided a new venue for vendors and VARs to meet and network, developing new relationships to grow their businesses in 2012 and beyond. "The Unitech 'Tablet and Tea' Tomorrow's Solution Room at BlueStar Madrid Technology Summit was very successful," said Joan Gimenez Canal, Unitech Terroritory Manager.

"We were able to meet with our long-time resellers as well as introduce our wide range of scanners and mobile computers to new parties," explained Gimenez. "These attendees witnessed the launch of the TB100, our professional rugged tablet, and we had the unique experience of receiving immediate feedback about our new exciting product."

"The Madrid Tech Summit was a great opportunity to keep in touch with a lot of major resellers in the Spanish market," Jrk Schler, European Marketing Manager for Citizen said. "The insightful lectures combined with vendor networking booths and great hospitality from the BlueStar team resulted in a fruitful day for everyone involved."

BlueStar's next Pan-European Technology Summit is scheduled for 25 September in Lisbon, Portugal. Attendees will experience networking and educational activities, together with the exclusive "Tomorrow's Solutions Rooms," where resellers will get exclusive access to the newest solutions available. More information and registration is available at

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