SMBs opt for unreliable sources for tech advice rather than channel

Buffalo Technology has announced that, from a recent survey, only 21% of UK SMBs turn to a consultant for IT solutions advice, implying  that the channel is not the most popular option for guidance in technology purchases.

The majority of business owners (66%) surveyed opted for advice online where information can be misleading and inaccurate with a further third relying on magazines and media. Furthermore 63% of those surveyed did not feel confident in the IT buying decisions they made.  

This shows a large majority of UK businesses would hugely benefit from receiving accurate and professional advice from the channel with business benefits for both.  

"As technology becomes increasingly important to the day to day running of a business, it is integral that the channel know and understand what IT decision makers need." Paul Hudson, Sales Director for Northern Europe at Buffalo Technology "Companies like Buffalo need to be sure we work with the channel to educate them on our offerings.  With the economy on the rise and more people investing in technologies, what better time to ensure the correct strategies are in place."

According to the Routes-to-Market Study by the SMB Group in 2010, SMBs are investing more in technology solutions and services to help accomplish their goals for growth. More than half of small businesses, and more than 60% of medium businesses say that they plan to spend from 1%-20% more on technology solutions and services.  

For many SMBs, investing to streamline operations, improve service and increase productivity is less risky than hiring new people. Hudson agrees "SMBs will only invest if they are convinced that the solution can help them to achieve key business goals, while improving the customer experience."

Comments (0)

Add a Comment

This thread has been closed from taking new comments.

Editorial: +44 (0)1892 536363
Publisher: +44 (0)208 440 0372
Subscribe FREE to the weekly E-newsletter