Unilever South Eastern Europe implements Unitech terminals by using Neologics MEMO software for ice-cream logistics & sales in Romania

Founded in 2006, Neologics is an Italian-based company which focuses on integrated mobile solutions European wide. With its international sales team, Neologics is focusing on multinational companies with business focus on East European activities. The mobile software portfolio was developed for large enterprises active in the fields of: Work flow automation; sales force automation; warehouse management systems; and customer relationship management.

MEMO is a customized software solution for the Romanian market that allows users to fulfil their daily mobile activity. It seamlessly integrates with WinMENTOR ENTERPRISE, a leading ERP system used by over 24.000 users on national scale in Romania. The perfect synergy between Neologics integration capabilities and mobility solutions offered in MEMO allows Unilever South Central Europe (USCE) to have a "real-time" overview and control over ice-cream distribution on the Romanian market. Unitech's mobile devices and warranty services, guarantees the best ROI for the end user.
Unilever South Central Europe (USCE) acquired in 2009 the Romanian ice cream brand Napoca and is implementing their business vision into this new company. This shift in strategy required major changes in enterprise software, a brand new cost performance ERP solution which can synchronize with the headquarters SAP system and also offer a more reliable and faster mobile solution which Unitech devices can offer. USCE chose to implement WinMENTOR Enterprise ERP integrated with MEMO in order to cover the new requirements and to ensure company local service and support.
Fast return on investment with reliable hardware
A fast return on investment could only be achieved together with the reliable hardware from Unitech and the usage of the PA600. This device ensures a secure wireless data communication either on WLAN or GPRS/EDGE. In addition, it supports printing via Bluetooth to a mobile printer. The features in the applications offered by MEMO, the mobile ERP extension are as follows:
It manages order entries, sales, invoices, payments and inventory.

Improves business through dynamic adaptive sales strategies (eg. Promos, list prices, discounts per customer), supports in decision conflicts through online connection.

Minimises costs by reducing time and typing errors with pre-generated documents (eg. Invoices and orders).

Mobile document printing using using customised layouts.

CRM support with activities/sales history/statistics.

Optimised daily logistics through intelligent routing.

 Full product rack and trace and stock management.

Permanent or on demand data synchronisation by using a secured, compressed proprietary algorithm.

 Exponentially increases customer satisfaction and service quality using Unitech's 12Manage solution.

Customer on-site asset inventory and tracking by using integrated PA600 integrated barcode scanner.
Besides installations at Unilever in Romania the Unitech PA600 is also implemented in Spain and Portugal.

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