The online channel is fully recovered from the recession as it shows a 142% growth in Q2-2010 compared to the same period one year earlier. Fujitsu continues its expansion and has reached the top 10 and Dell continues to be a top 3 fast-growth online brand, according to the latest Online ICEcat Channel Update.
The online channel, as measured by ICEcat in the second quarter of 2010, has expanded with 142% compared to the same period one year earlier. In this period in 2010, ICEcat facilitated 237.5 million data-sheet downloads (DDs) for products from 3541 different tech brands by more than 10,000 different online channel partners. It is the first time since Q4-2008, the quarter that the recession hit the IT channel, that the growth of the online channel is at pre-recession levels.
Fujitsu reaches the top 10 brands and DELL's channel expansion risks to loose momentum
Fujitsu reaches the top 10 online brands and is able to consolidate its position in the top 50 brand ranking by showing again an above-average growth of +328%). DELL (+859%) continues to be a top 3 fast-growth brand, but the growth compared to Q1-2010 (+2233%) starts to top off. DELL's plans to expand its distribution pilots in Europe are key to continue its fast-growth path. Other brands that are consistently performing above average are CablesToGo (+1191%), Pelikan (+1094%), Wentronics (+588%) and Trust (+256%). HP maintains its number one position as champion of the channel with still a big lead over runner up Lenovo.
Netbooks growth accelerating
Netbooks are the fast-growth category of Q2-2010 (+425%). Its growth is actually accelerating despite or maybe thanks to the successful introduction of the iPad. A one-time World Cup effect has been the quick rise of LCD TVs (+245%). Telephones, mobile accessories and printing supplies are consistent growth categories in the online channel. Game software is again a top 3 growth category.
About ICEcat NV
ICEcat NV is an independent worldwide provider of product content and market intelligence, part of the iMerge BV ecommerce group. Today, there are more than ICEcat 700,000 product datasheets of more than 4,000 brands, extensively described in 30 world languages. The data-sheets are used worldwide in more than 10,000 websites: online shops, ERP systems, comparison sites, purchase systems and other applications. The usage of data-sheets generates the statistics that are used in this report. Open ICEcat is an open catalog project on the basis of the Open Content License Agreement by which product content from over 230 top technology brands are distributed for free