BlueStar augments card production offerings with ExchangeIt partnership

BlueStar, the solutions-based distributor for auto ID, point-of-sale, mobility, RFID and security products, recently engaged ExchangeIt in a new distribution partnership. The relationship will help augment sales and distribution for ExchangeIt's sophisticated card production solutions while enhancing BlueStar's card generation presence in a variety of markets. The arrangement makes BlueStar one of the main distributors for ExchangeIt solutions in the North America and Europe. BlueStar/Impuls ID becomes the exclusive ExchangeIt distributor in Latin America.

ExchangeIt's CardExchange software provides a superior card production solution that enables users to meet the demands of today's market while maintaining enough adaptability for the future. CardExchange COTS (shrink-wrap) software is used worldwide as a powerful yet cost-effective solution that allows government agencies, universities, corporations, and small businesses to issue high-quality, secure credentials. The new distribution partnership will move BlueStar further into these marketplaces while providing BlueStar resellers with more opportunities to create customised solutions for customers in need of advanced, secure card production.

"Working with companies like ExchangeIt fits in exactly with our business philosophy: bringing value to the market by putting together solutions with companies that can deliver them to the end users," said Albert Baranera, President of BlueStar- Impuls Latin America.

CardExchange solutions provide an easy-to-use interface for every user level. With the recent release of CardExchange 6, ExchangeIt brings new functionality and major improvements, including a completely re-developed ImageExchange Picture Editor, added support for Canon EOS cameras, and support for transparent backgrounds on barcodes. CardExchange Small Business Server Version 6 allows companies to centralise licences and vital data on their secure servers. The application gives one administrator the power to manage all clients, card templates, and database connections from a central location.

"At ExchangeIt, we are aware that today's customers need more than just a boxed product; they need an overall solution that will adapt with their businesses over time," says Marcel Oosterhof, President of ExchangeIt. "Our partnership with BlueStar offers this versatile solution. It is a perfect match that combines our unique products and BlueStar's ability to adapt to ever-changing market needs. Together, we can create an unsurpassed system for providing high-level support, sales, and solutions to meet our customers' needs."

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