Datamax-ONeils new Valued Partner Programme for EMEA energises channel relationships

Datamax-ONeil, part of Dover Corporations Product Identification Platform and global provider of label and receipt printing solutions, has expanded its Valued Partner Programme (VPP) to its partners in the EMEA region.

The channel programme has been structured to reduce channel conflict, adapt to evolving European integration, bring consistent channel structure based on business models, and offer a number of marketing and sales-related advantages.

The VPP for EMEA builds on the successful foundation that has been established for Datamax-ONeil partners in other regions of the world, but has been tailored specifically for EMEA.  In the new programme, all transactions with Datamax-ONeil within the Eurozone will take place in Euros. In addition, each product category (stationary and portable printers) will have a simple discount off the list price.  Further, the programme is designed to offer growth incentives in the form of rebates and market development support that are tied to performance. 

Datamax-ONeil and our EMEA partners are uniquely positioned for growth, and the Valued Partner Programme is definitely a win-win for us and our partner community, said Christian Bischoff, Datamax-ONeils regional general manager for EMEA. The automatic identification market is growing rapidly, and the partners that can offer a high value proposition in the sales process will ultimately be more successful.  Our program is designed to help our resellers take advantage of this dynamic market with a number of benefits that will grow their business and customer base.

The programme will be implemented during the second quarter of 2010 and executed throughout the remainder of the year.  Other benefits of the Valued Partner Programme include enhanced customer service and technical support, a variety of training options, on-line technical tools, and numerous go-to-market resources designed to increase sales opportunities and market exposure.

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