Iper Vittuone discovers the pleasure of shopping with Joya

Finiper had decided to use Joya in its new hypermarket, Iper Vittuone Milan, a retail outlet covering approximately 8,000 m with 50 checkouts and over 38,000 products, located in the Il Destriero shopping centre.

On the strength of the results achieved in the 'Iper, La grande i' store that have already implemented the Shopevolution solution, the Vittuone hypermarket is also introducing the self-shopping concept, and has chosen Joya, the pod from Datalogic, for its 'Vantaggi e Vai' service.

Strolling the aisles of the Iper Vittuone, shoppers will now be at the centre of a pleasant way to shop quickly, easily, and enjoyably, in a store that recognises its customers through Joya so it can talk to them directly and offer them exclusive deals. Finiper has taken an important step in choosing to put Joya in the hands of its consumers, strengthening its existing partnership with Datalogic and expanding the confidence it places in Shopevolution.

Thanks to the 96 Joya pods, the 'Vantaggi e Vai' service at Finiper has found its perfect expression: a new way to remain consistently available to customers through an enjoyable new way to shop, says Graziano Bordonetti, Director of Iper Vittuone. Iper Vittuone can pamper its customers with this solution, immersing them in an 'emotional' shopping experience while learning to understand each shopper better in order to meet their needs. This gives the store a way to grow loyalty with customers, who will prefer to shop in a store that guarantees personalised, cutting-edge services.

Joya is a shopping buddy that's easy to use whether or not shoppers are technologically savvy. It scans the bar codes on products as customers choose them and put them in their bags, and the pod's color display indicates the price, the number of purchases, any discounts applied to the product selected, current sales or promotions, and the total cost for the products so far. At the checkout, shoppers simply hand the Joya pod to the clerk, who only needs to print a receipt, which slashes the time spent waiting in line.

The 'Vantaggi e Vai' service fully meets the changing needs of consumers, explains Luigi Frison, Marketing Manager for Datalogic Mobile EBS. Customers want to take increasing control over the purchasing process, and the thrill that Joya offers brings color to the shopping experience.

While Joya can serve as an excellent tool to improve overall service to customers, a real advantage that sets stores apart from the competition, in the future, other exclusive services will also be available, and Iper Vittuone is looking into these options. As always, the goal will be to guarantee an even faster shopping trip for customers. Developments on the horizon include digital merchandising (informative and promotional multimedia messages directly through Joya), and automatic payment at checkouts.

The latter option in particular will allow customers to quickly print their own receipt using Joya - without needing to remove items from their carts - by simply scanning a special "done shopping" code, with the assurance that they can always rely on help from staff if any questions arise.

Enterprise Business Solutions, Datalogic Mobile Business Unit, develops complete Self-Shopping solutions and Consumer Relationship Technologies for the retail world.
With more than 300 installations in Europe, Enterprise Business Solutions is a market leader in many countries such as Italy, France and Belgium with the Shopevolution offer.

Datalogic Mobile, part of the Datalogic Group, is a global player in the Rugged Mobile Computers market, offering a full range of products, dedicated to the main target application fields: warehousing solutions, field-force automation and retail in-store.

With our strong presence in EMEA, Americas and Asia/Pacific and the powerful network of partners all-over-the world, Datalogic Mobile has been able to show an impressive track record of growth, permitting it to be one of the fastest growing companies in the industry and to be positioned among the worldwide market leaders.

Datalogic Group is a world-class producer of bar code readers, data collection mobile computers, RFID systems and photoelectric sensors for the industrial automation sector. We offer innovative solutions for many industrial applications, from manufacturing to transportation & logistics and retail.

Datalogic S.p.A. has been listed on the STAR segment of the Italian stock exchange since 2001 as DAL.MI, with headquarters located in Lippo di Calderara di Reno (Bologna). Datalogic has about 2000 employees worldwide in 30 countries, in Europe, Asia, the United States and the Pacific Rim.

The Group invests about 30 million per year in Research and Development and has a large and growing portfolio of more than 850 patents in the world.

In 2008, the Datalogic Group achieved revenues for more than 379 million Euro a net profit in excess of 17 million Euro.


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