BlueStar announces New Latin America Marketing Manager

BlueStar, a leading solutions-based distributor for Auto ID, Point-of-Sale, RFID, and Mobility products, has announced the recent addition of Anastasia Semeraro (pictured) to the BlueStar Latin America team.

Semeraro will hold the title of Marketing Manager for BlueStar's Latin America division, and will lead BlueStar's efforts to further expand into the Latin America market. This will include bringing more vendors' products into BlueStar for distribution, increasing sales of current vendors' products, and broadening our Latin America marketing and sales presence. In addition, Semeraro is trained in BlueStar's FUSION business-development program and will help integrate the program with Latin America VARs throughout the region.

"I am proud to be a part of the BlueStar team during this time of global expansion. I look forward to applying both my distribution and manufacturing experience to enhance the relationship with our suppliers and customers to grow BlueStar's Latin America market," says Anastasia Semeraro, BlueStar Latin America Marketing Manager.

Before joining BlueStar, Semeraro worked for Symantec as Partner Program Manager, where she managed the Symantec Partner Program for the Latin America region. Just prior to Symantec, she worked as Purchasing/Marketing Manager for GBM Miami Direct and as Product Manager/Software Division for Tech Data Corporation. In addition, she has held a Business Development Manager position for Microsoft and a sales position in Central America and Mexico.

"We are extremely pleased to have Anastasia Semeraro join the BlueStar team. She will be working closely with BlueStar Director of Global Marketing & Sales, Bill Nix, to help expand BlueStar's Latin American reach," says Stephen G. Cuntz, BlueStar's President & CEO.

About BlueStar

BlueStar is a leading solutions-based distributor of Point-of-Sale, barcoding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers.

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