The Metrologic Genesis from DED

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Ready to use straight out of the box, Metrologics MS7580 Genesis presentation area imager is engineered to decode all standard 1D, PDF and 2D codes.

It is claimed to provide enhanced productivity, revolutionary imaging technology and mobile couponing in an elegant, yet durable design. As the first product released under the Metrologic Elite brand, Genesis signals the companys move to producing devices that tie advanced engineering with performance, reliability and attention to detail. 

Destined to redefine industry standards for imaging solutions, the Metrologic Genesis excels at reading very high density linear and matrix barcodes and due to its high level of performance and versatile form factor, Genesis is suitable for environments ranging from manufacturing through to healthcare and retail to transportation. 

The Metrologic Genesis features mobile couponing, enabling scanning encrypted 2D matrix barcodes on mobile phones. Using this technology, retailers can issue targeted promotions, whilst the entertainment industry can provide admittance to concerts, sporting events, amusement parks etc. Using mobile phone technology in this way eliminates the costs associated with printing, distributing and processing paper coupons and tickets and speeds up the process of redemption. 

Patented CodeGate technology on the Metrologic Genesis along with a centrally-located activation button support menu-scanning and other targeted-scanning applications, whilst superior motion tolerance ensures aggressive reading of bar codes at speeds of over 200cm per second. 

Unlike other scanners with multiple on-board interfaces, the Metrologic Genesis has four dedicated memory banks - each one capable of storing full configuration settings for RS232, keyboard wedge, USB and 46xx RS485 interfaces. Automatic cable detection and configuration simplifies migration to a new interface by eliminating the need to scan programming bar codes.  

Three additional patented technologies augment the unmatched feature set on the Metrologic Genesis. FirstFlash technology which, along with shielded LEDs minimises the intense flashing common among other area imagers and scans all standard bar codes on the first LED flash. CodeSelect which allows the Metrologic Genesis to capture up to seven bar codes and output data in any predetermined order and finally, TotalFreedom which offers unlimited possibilities for developing value-added custom application modules embedded directly into the scanner instead of the host system.


About DED Limited

Formed in 1983, DED Limited based in Lydd, Kent. The ensuing years have seen the company grow to become a leader in the design, manufacture and distribution of: SpecialistKiosk/Receipt/Label/TicketPrinters, PoS Equipment, CCD and Barcode Scanners, Magnetic and Smart Card Readers & Writers, Cash Drawers, Pole Displays, Plastic Card Printers and Touchscreen Terminals.

Accredited by NQA to the BS EN ISO 9001:2000 Quality Standard, DED is a major distributor for a number of world-class companies such as: Star Micronics, Zebra, Magicard, Fargo, Metrologic, Axiohm, Posiflex, Vibrant, Nippon Primex, Data Modul, Neuron and N5 Software.

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