AOL UK has launched AOL mobile, a new mobile internet portal offering advanced functionality and a "real" internet user experience.
The offering promises a web experience closer to that of a desktop PC than any other current mobile portal. Pulling content straight from the channels on its internet portal and offering Web Surf, Email and Search, the AOL Mobile portal keeps users connected and informed whilst on the move.
The AOL mobile portal also ensures that all web content is configured to match your phone, regardless of what handset you have. The service is able to remember user favourites and recent requests - from Premiership Club news to horoscopes to local weather information. Log in just once to your emails and you have continuous access with no need to re-sign in for 30 days. These benefits emphasise AOL's commitment to extending its leadership in easy-to-use web products into the mobile market.
AOL's Mobile Portal includes dynamic mobile transcoding technology which takes web content from AOL.co.uk and optimises it for the individual user's phone. Using the AOL Mobile Portal over your phone will more closely resemble the ease of use and relevance of the desktop web experience.
AOL Mobile's easy-to-use tabbed navigation and intuitive menus enable users to easily scroll through the applications and content most important to them and access key mobile services in the fewest number of clicks:
The "Web Surf" product allows users to enter any Website URL and for the page to be transcoded for easy viewing on their mobile device. Once a user clicks on a link, the Web pages are transcoded whilst still maintaining the AOL header and footer for easy navigation back to the UK Portal.
The redesigned mobile AOL Mail provides a rich email experience for mobile web users, offering greater ease of use through an improved look and feel, email and contact search capabilities, and full folder access.
AOL Mobile search is integrated into the homepage, allowing users to conduct both web and image searches. Web search results, when clicked, will lead to the destination web page transcoded by AOL for the mobile phone.
Content is also delivered directly from Aol.co.uk, with bespoke sport, news and entertainment channels available. The range of channels and portal services are set to expand quickly as AOL further integrates its online and mobile web portals.
Dana Dunne, CEO AOL Europe said: "This launch represents AOL building on its extensive Internet experience to bring consumers superior mobile internet. AOL mobile delivers an unrivalled experience which we hope will encourage new waves of consumer to experiment with surfing on the move".