Canons Diet campaign gives channel partner salespeople the incentive to earn a healthy stack of prizes

INFORMATION: Free information is available from CANON on the subject in this story. Click here to request a copy

Canons Small Steps campaign encourages balanced printer deployment and helps Canon Partners profit from print

Canon UK, a world-leader in imaging technology solutions, has launched a new incentive designed to support sales of its colour multifunctional devices and software solutions. The Small Steps to Success Diet Plan Programme incentive is aimed at rewarding outstanding sales performance, is open to all salespeople within authorised Canon Partners, and runs until 29th June 2007.

Accumulated points, or in this case calories, can be swapped for prizes.  Calories are awarded for every qualifying Canon colour or solutions product sold.  Accumulated calories can be monitored via Canons website, where salespeople can keep an eye on how they are doing and choose their prizes.

Winners are invited to select their reward from Canons online Reward Catalogue. The Reward Catalogue is made up of a number of categories, such as DIY and garden, entertainment, experiences, food and drink, personal accessories, sound and vision and travel. The site also has a 'Wish Upon a Star' feature that allows participants to request any prize that they may not be able to find in the Reward Catalogue.

The Diet Plan Programme is part of Canons Small Steps educational campaign, which encourages companies to analyse their printing habits and use technology more intelligently. In March this year, Canon unveiled an online calculator (, which helps businesses save up to 70% on print costs.  The calculator shows print decision-makers how much money they could be haemorrhaging by printing high-colour documents on desktop inkjet and laser printers and illustrates the savings that can be made from a balanced deployment print strategy i.e. using the right device for the right job through a mix of desktop and multifunctional printers.

The Small Steps to Success Diet Plan Programme initiative is all about getting businesses to cut unnecessary costs from the bottom line. Our Partners can increase their sales by educating their customers on how to print more appropriately. As part of the Small Steps to Success Diet Plan Programme there is a wide range of prizes available. The objective of the incentive is to reward individual sales excellence and all salespeople within Canon Accredited Partners are eligible to participate, said Geoff Slaughter, Director Canon Partner Channel, Canon UK.

Canon has also released details of the winners of its first quarter Small Steps to Success Diet Plan Programme incentive. There were team winners from resellers Vision, Office Evolutions, Copier Systems, London Graphics, Admiral, Easy Copiers and SOS, while salespeople from AG Group, DMC and IKON were named as the best performing individuals.


About Canon (UK) Limited

Canon is a world-leading innovator and provider of imaging and information technology solutions for the home and office environments.

Canon has a global philosophy of Kyosei - living and working together for the common good, which clearly demonstrates commitment to customers, staff and the environment shared by all.

Canon (UK) Ltd is the UK marketing and sales operation for the US$32 billion global company based in Tokyo, Japan.  In the UK Canon employs around 2,000 people in various locations including Ireland and has achieved sales of 541m in 2005.

The main business focus for Canon (UK) Ltd is in two clearly defined market segments: Business Solutions covering both the office and professional printing environments (including: multifunctional printers, IT consultation, photocopiers, printers, large format printers, fax machines, document management hardware & software) and Consumer Imaging (input solutions: film and digital cameras, camcorders, binoculars and scanners; and output solutions: Ink Jet printers, fax machines, desktop multifunctionals and multimedia LCD projectors).


Comments (0)

Add a Comment

This thread has been closed from taking new comments.

Editorial: +44 (0)1892 536363
Publisher: +44 (0)208 440 0372
Subscribe FREE to the weekly E-newsletter