Zetes enters the Israeli market

Leveraging on both international and local expertise to take a leading position in this market

A pan-European leader in global integrated solutions combining Automatic Identification (Auto-ID) and Mobility to improve the overall performance of the supply chain, Zetes (Euronext Brussels: ZTS) announces the creation of a new subsidiary in Israel, Zetes Ltd, located in Tel Aviv.

Founded with a local partner, Eli Harel, Zetes Ltd is controlled by Zetes Industries who has a 70 % ownership interest in the venture. The company will initially employ 2 people.

Zetes Ltd is the first direct implementation of the Zetes Group outside Europe where Zetes has subsidiaries in 9 countries (Belgium, France, Germany, Ireland, Italy, The Netherlands, Portugal, Spain, and UK). By combining a country organisation close to the local market with the broad range of competences made available by a leading international player, Zetes Ltd is uniquely positioned to bring the best Auto-ID products, solution components, practice and know how to the Israeli market.

Zetes in Israel
Although Zetes strategic focus remains to strengthen its direct presence in Europe, in large countries in particular, Zetes considers the time more than right to enter the Israeli market where customers are more and more becoming multinational companies demanding technology providers and partners with international scope. Competing in an increasingly international environment, these customers command modern and efficient mission critical Auto-ID solutions (such as mobile sales & services applications, distribution and warehouse management tools) that can give them an edge over the competition.

Providing such solutions requires a broad range of innovative technologies (mobile computing, voice directed systems, RFID) combined with high-value competences and services, an investment which is not always attainable for the smaller local player. Due to its international development and resulting critical mass , Zetes has always been uniquely positioned to invest in these technologies and services and is therefore able to deliver this broad range of innovative and solid solutions to the market. With Eli Harels very strong experience of the local Auto-ID market, Zetes found the right partner to channel these solutions to the Israeli customers.