John Lewis conducts the first trial of a new generation of electronic labels

Peter Jones, one of Londons leading department stores and part of the John Lewis Partnership, is the first UK retailer to trial zero power graphical electronic labels, in place of traditional printed labels.

The move could lead to automating the process of updating both price and product information using a simple Wireless network and so reducing the operational overheads required with paper labels.

The project is supplied and program managed by Episys, a global information technology solutions and services company, and uses Single User Design Studio, part of the Episys Retail Enterprise Suite, to drive electronic shelf-edge labels manufactured by ZBD.  Episys have worked with John Lewis for many years supplying the systems that drive their current paper-based, SEL, and Ticketing solutions.

The trial is the first retail deployment of graphical display technology from ZBD, a leading supplier of zero-power graphical display solutions to the retail sector. The ZBD Electronic Labels have superior optical qualities, increased contrast and a wider viewing angle compared to other Liquid Crystal technologies on the market.  Its graphical display has the ability to display complex descriptions and images without compromising on battery power.

A system comprising of Episys Single Design Studio Suite and ZBDs Wireless transmitter/receiver and electronic labels will be used for the trial in Peter Jones Audio & TV department.

Jamie Dean at Peter Jones, said, The Electronic Labels are easy to update and present the label information in a way which complements the high technology merchandise on display.

John Lewis Project Manager, Tracey Yates, added, This is an excellent opportunity for us to test this technology and fully evaluate the benefits of Electronic Labels.

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