AfterMail has announced a channel-only strategy for its next-generation email archiving software, which was designed to extract the embedded business intelligence from email. AfterMail has already recruited 14 new resellers in the last six months who are using Email archiving as a catalyst to sell additional software and services to new and existing customers, particularly in areas such as EDMS and CRM.

Email is the current Killer Application businesses large and small are becoming totally reliant on its use. And yet to date, it is the much ignored poor cousin of the knowledge-pool within an organisation. Most companies accept they need to file Microsoft Word, Excel, Access and PowerPoint documents sometimes in an intelligent, retrievable and shareable way but few today capture and use the much wider, far more relevant data currently locked away in email.

Les Paul, MD of Datum Consulting in Stevenage, said, By combining the strengths of relational database technology and the rapid search capabilities of a Google like search engine, AfterMail has delivered a secure, flexible application platform that addresses these issues and provides a foundation for unlocking the valuable information contained within email, whilst also email-enabling other line-of-business applications.

AfterMail resellers can expect a quick sales cycle for this new technology application. Market research by AfterMail has found that there is a 98% probability that resellers clients will not currently have a technology solution for these pain-points, whilst there is an 80% probability of achieving a high level of interest. AfterMail have set in place an aggressive program of technical training for resellers coupled with a series of road shows & seminars to generate market awareness.

Rod Drury, CEO of AfterMail, comments, Over the past few years many organisations have invested significantly in new technology from CRM and ERP to Document Management systems to integrate applications, share information and attain an enterprise wide view of the business, from supplier to customer. Yet such investments have completely ignored the fundamental area of business knowledge and customer interaction: email. The traditional storage focused archiving vendors address only the size issue, not the more important issues of the cost of discovery and unlocking all of that valuable customer information.

He continues, As email is such a horizontal application, a reseller strategy is essential. As resellers have deep relationships with their customers, they are the best placed to create ongoing value with out solution.

Stephen Tye, Managing Director of Vigil Software, said, Traditional email storage solutions are fundamentally unsound offering no intelligent search capability, no simple way to manage attachments and no way to integrate email with the line of business applications. If organisations are to maximise their technology investments and minimise the escalating costs associated with email mismanagement, from compliance failure to a slump in productivity, its time to challenge the old model and bring email into the enterprise information store.

Headway Technology Group, a Division of ACAL I.T. based in Church Cookham, Hants, is one of the AfterMail distributors that has already realised the revenue potential of this next-generation email archiving technology. Philip Zimber, Sales & Marketing Director, comments, AfterMails channel-only strategy differentiates the company from its competitors and enables resellers to truly work in partnership with the software author in order to capitalise on the revenue opportunities for this innovative technology application.

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