Socket Scanners Supplement Sales Strategy!

For over twenty years, AMS has been creating and providing complete business software solutions to fulfill the needs of importers, distributors, and wholesalers in Europe, North America, and Australia.
MiniSell is a Sales Force Automation (SFA) application designed by AMS to capture on-the-spot product orders while sales representatives are working in the Direct To Retail (DTR) environment or at Trade Shows and Exhibitions.

MiniSell allows sales orders to be processed rapidly and efficiently using handheld/PDA technology. Internet connectivity allows the orders to be sent back to the existing head office processing application, thus providing quick order fulfillment. The reps also have detailed access to call history, customer details and order information. In addition to this, they are able to view product stock availability, eliminating back orders and customer disappointment.

In order to maximise the speed of entering order lines using MiniSell, AMS from the start needed to work with a hardware partner that could supply a robust and reliable PocketPC based bar code scanning device.

Enter Socket Communications, Inc.
Socket Communications provides a broad range of data collection and connectivity products enabling users to work easily and efficiently. The In-Hand Scanner, from Socket Communications, is a data collection product which uses powerful technology to scan and send barcode information simply and effectively. AMS chose to use the Socket In-Hand Scanner as the user tool for the MiniSell application because Socket hardware capabilities, and competitive pricing strategy, perfectly correspond with AMS product objectives.

AMS objectives were further realized when the Socket Communications product implementation process began. The Socket Inhand Scanner easily integrated with the MiniSell software, providing a straightforward and simple implementation process.

MiniSell In-Hand Scanner Benefits
MiniSell users immediately recognized the Socket Communications Compact Flash In-Hand Scanner makes AMS MiniSell software much easier to use. Sales reps can now walk around an exhibition stand with a customer while simultaneously creating a scanned order. When on the road, the reps can easily access customer and information, allowing them to take the best possible order, and electronically send this back to the head office sales processing application. This allows the sales team to be more efficient and take a better quality sales order, as the team is able to takeing into account available stock, customer prices, un-dispatched orders, company promos, and any other information that must be communicated between the head office and the sales team.

Paperlink Ltd., the leading UK publisher of modern greeting cards, consistently uses MiniSell In-Hand Scanners to allow their mobile sales team to monitor and sell greeting cards in any location. Graeme Tish, Finance and IT Manager of Paperlink Ltd., states The In-Hand Scanner is precise, compact, and easy to use. Socket Communications has created a high quality tool which has become absolutely invaluable to us.

AMS maintains Socket Communications strengths are not limited to supplying a quality hardware. offering. Nathan Aspin, of AMS maintains Socket Communications continues to impress us with their high level of service. The team at Socket is really responsive, and that is exactly what we were looking for in a provider.

Thus, the relationship between AMS and Socket Communications continues to build. Recently AMS has been very impressed with the new Socket Bluetooth Scanner, and already has one customer using the product, and with other customerss in the evaluation phase.

Currently, over 1,500 people use MiniSell in Europe, North America and Australasia. Sockets In-Hand Scanner, matched with the MiniSell application, has succeeded in creating a product, which appeals to a mass market.

Solution Highlights:

Mobile MiniSell products

  o PDA and In-Hand scanner fit into a jacket pocket

Regular information updates

  o MiniSell gives field based sales reps access to customer and stock data

Higher company savings rate

  o MiniSell users take better sales orders

  o In-Hand scanners result in rapid entryer of orders lines

Affordable user products

 o In-Hand scanner plugging into used in conjunction with a consumer level PocketPC is more affordable than an industrial PocketPC device with an integrated barcode scanner.

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