Mobile printing applications are set to become more versatile and more productive with the launch of an expanded label range from Zebra Technologies, a global leader in on-demand printing solutions for business improvement. Zebra now has over 30 stocked items for its range of QL and Cameo mobile printers, made up of four direct thermal materials:
  • a receipt paper, for applications such as escorted shopping, mobile point of sale and queue busting
  • a paper tag for retail shelf-edge or price tags
  • a paper label with permanent adhesive for reduced price and shelf-edge labelling in retail environments, as well as for goods-in, put-away and shipping labelling in the warehouse
  • a new synthetic label for applications requiring extra tear resistance and durability, such as shelf-edge labelling.
Matthew Hayes, Supplies Product Manager at Zebra, explained: "A growing number of retailers are latching on to the advantages of using mobile wireless printing to provide significant benefits in cutting costs and improving customer service. The mobile printing market, being predominantly direct thermal, requires a different range of solutions to other printers. Now, with just 4 materials, we believe Zebra has over 90% of all current mobile printer applications covered."
With the rapid growth in demand for label printing on the move, Zebra has added three more direct thermal materials to its range in order to open up new applications. Zebra's new blockout label material enables retailers to over-label existing information, such as price, with a black adhesive, blocking out the previous product information underneath. Its synthetic labels have a greater resistance to wear and tear than standard paper shelf-edge labels. This new material is ideal for labelling Electronic Shelf edges (ESL) for those retailers moving towards the use of liquid crystal displays in place of the traditional paper shelf edge label. This label material is flexible enough to be printed on both mobile and desktop printers.

A new coloured direct thermal label material allows retailers to print variable data in red. This eliminates the need for retailers to handwrite labels or use pre-printed colour labels or expensive colour printers, as one label material can be used for all in-store mark-downs.

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