Brother has improved its established Insynergi re-seller scheme - and is offering dealers who join access to stocks of tailored leaflets and press advertisements on Brother promotional offers.

Contained in a bespoke Toolkit are templates of end user offer leaflets and ads from which re-sellers can simply chose and place an order with Brothers marketing department. They will then be provided with up to 1,000 high quality leaflets per campaign, delivered within two to three days.

The Toolkit, a bespoke box file, will also include up to date marketing materials and advice, plus detailed information on Brothers product line-up.

Martin Boffey, Brother UKs Trade MarComms Manager, said: Our Insynergi programme aims to become the most pro-active reseller scheme available and will give our members the time to market effectively to their customer base. We will also continue to offer incredible incentives such as preferential sales promotions, technical expertise and priority pricing for bids.

Members have access to Brothers Try Before You Buy programme, as well as Brothers Bonus Points Plus scheme, which is exclusively available from Brother in conjunction with Argos.

And now we have gone even further in creating the Toolkit, which re-sellers can literally keep on their desk to refer to at any time for information needed on Brother products.

Through this Toolkit we can offer an unrivalled marketing support programme that gives resellers the ability to improve customer business and gain excellent margins from our product portfolio. No other manufacturer is offering such a thorough service to all their reseller base.

Brother plans to roll out Insynergi Toolkits to re-sellers over the next six months. They can be ordered by calling 0870 544 3002.

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