Ocode and Akeneo join forces to help brands implement the DPP (Digital Product Passport)

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Ocode, the French specialist in the identification of durable objects, recently announced a partnership with Akeneo, the Product Experience (PX) company and leading provider of Product Information Management (PIM) solutions, to integrate its Digital Product Passport (DPP) solution into the Akeneo App Store.

“This partnership with Akeneo, a recognised leader in product information management, allows us to simplify compliance for their customers with our DPP solution that meets regulatory requirements while offering a new and personalised customer experience," said Ocode CEO Jean-Baptiste Pondevy.

Ocode and Akeneo aim to offer a DPP that goes beyond compliance. The DPP provides a personalised customer experience, integrating services that make it easier to repair, resell and recycle a product. Data is certified, authenticated and time-stamped by a non-speculative and energy-efficient blockchain. There is also a physical link between the product and its DPP via a scannable marking (for example, a QR Code) to easily guarantee the DPP’s authenticity.

This partnership brings new customers for Ocode and a simplified process for Akeneo PIM customers by minimising the manual input of product data. Companies have access to a digital passport management platform integrated with the Akeneo solution, simplifying the creation of digital passports using data registered in the PIM.

“The textile, battery and electronics industries will soon have to comply with DPP requirements,” said Virginie Blot, Product Experience Management (PXM) Evangelist and Senior Product Marketing Manager at Akeneo. “With our partner, Ocode, we are enhancing the Akeneo App Store by creating a DPP application that can generate digital product passports, in line with upcoming European regulations. This is a significant value add to our PIM." 

Enacted by the European Commission in 2022, the DPP takes the form of a comprehensive digital product sheet, providing detailed information on the composition and origin of materials, repairing and recycling options, potentially hazardous substance notices and environmental impact metrics. Its ambition is to propel Europe toward a sustainable and circular economy and to facilitate traceability and transparency throughout the product life cycle.

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