Fortnum & Mason to enhance retail efficiency with RELEX Solutions


Fortnum & Mason has selected RELEX Solutions, a provider of unified supply chain and retail planning solutions, for forecasting and replenishment capabilities.

By replacing its existing legacy system with RELEX, Fortnum & Mason’s goals for the project align with their strategic objectives to reduce waste and ensure world class customer satisfaction.

RELEX partner Demandtex will support the project with implementation and consulting services. 

Since its establishment in 1707, Fortnum & Mason has been synonymous with extraordinary food and exceptional service, offering a diverse range of over 30,000 SKUs across grocery, homewares, bath, beauty, fashion, and accessories. 

As well as its flagship store at 181 Piccadilly, Fortnum & Mason operate several additional travel terminal stores in the UK and Hong Kong; a significant and growing wholesale and ecommerce business; and several seasonal pop-up stores at iconic events, all supported through 3 DC’s. 

With RELEX, Fortnum & Mason will seamlessly align demand with supply, ensuring optimal stock levels for both seasonal and event-specific products. This precision in forecasting and replenishment will optimize product availability, increase sales and ultimately, elevate the customer shopping experience. By automating and refining replenishment processes, Fortnum & Mason will be able to accurately stock shelves with the right products across a broad range of categories, significantly boost team efficiencies, reduce waste, and streamline supply chain operations. 

“We have full confidence in our team and in choosing RELEX, recognized as a leading retail planning solution in the market for grocery and retail. Their long-term vision, innovative mindset and roadmap perfectly align with our strategic direction for the future,” said Iain Robertson, Chief Operating and Innovation Officer, Fortnum & Mason. 

“Working with such a prestigious brand and passionate team at Fortnum & Mason is a privilege. We're confident that together with RELEX, we will collectively bring substantial value across the organization, supporting their long-term ambitions and continuous innovation over their 300-year history,” said Emre Sener, CEO, Demandtex.  

“Working with Fortnum & Mason, a business celebrated for its exceptional quality and service, is a great honor. Their innovative and ambitious team is always looking to push the business forwards, a quality that resonates with RELEX's own ethos,” said Jason Berry, SVP, Europe and Africa, RELEX Solutions. “Together, we've identified significant opportunities to enhance availability, reduce wastage, and improve both stock holding and operational efficiency for them and are committed to delivering real value, quickly."

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