47% of Britons prefer to shop online for Home and Garden


Research conducted by YouGov on behalf of Linnworks, the inventory management system (IMS), order management system (OMS) and warehouse management system (WMS) solutions provider and recently announced Connected CommerceOps platform, shows that 47% of British consumers prefer to shop online for Home and Garden.

It's no secret that Covid-19 changed the way consumers shop, and three years later, UK shoppers surveyed said they prefer to shop online. Additionally, shoppers have said it's more convenient to shop on online marketplaces such as Amazon (86%) and eBay (58%), Etsy (32%), Facebook marketplace (22%) and Temu (14%)

Along with the UK returning to normal post-Covid, Brits still agree that shoppers prefer shopping online over the high streets, with 22% saying high streets aren't inviting anymore. 

Georgia Leybourne, Chief Marketing Officer at Linnworks commented: “Covid-19 rocked the way UK consumers shop for home and garden products, with the majority now preferring to shop online. It is clear that retailers will need to continue to rethink and reshape their approaches to in-store, online and supply chains, in order to meet constantly evolving consumer expectations. 

“47% of consumers said the convenience of online shopping, especially for home and garden products, has become a significant factor in the shortfall of footfall on the high street.

Other findings of note: 

  • 25% of consumers said busy schedules make online shopping more convenient
  • 37% of consumers like a mixture of buying online and in store 
  • 37% of females prefer to shop around online before purchasing home and garden products
  • 33% consumers prefer to buy local
  • 42% of female consumers shop on Etsy
  • 22% of consumers shop on Facebook marketplace

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2098 adults. Fieldwork was undertaken between January 29 - 30 2024. The survey was carried out online. The figures have been weighed and are representative of all GB adults (aged 18+).

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