Global e-commerce company Asendia marks the New Year with a new look


For this new year, Asendia, the e-commerce solutions provider, has announced a significant rebrand that marks a decade-long journey of transformative business evolution.

This strategic move follows the introduction of the new Group Holding Structure in 2023, featuring two distinct brands for the respective business divisions: Asendia and ESW. Asendia specialises in the delivery of cross-border parcels, small packets, and mail solutions, while operating under the brand of Asendia. ESW, on the other hand, is dedicated to global Direct-to-Consumer (D2C) e-commerce technology solutions and operates under the brand of ESW. The alignment of the two brands represents a recognisable image, fostering a shared purpose within the Group.

Asendia has transformed from a mail-driven business into a global e-commerce solutions provider. Within the Asendia Group, whose revenue reached €2.5 billion in 2023, Asendia has undergone a strong growth trajectory over the past decade, more than doubling its revenue.

Asendia currently employs over 1,500 people across 4 continents (North America, Europe, Asia and Oceania), in 17 countries and delivers packages, parcels and mail to more than 200 destinations across the globe.

The new branding represents Asendia’s evolution and aligns to its e-commerce business transformation.

Domenico Pereira, Chief Marketing Officer, Asendia, says:  “Our commitment to e-commerce excellence is unwavering, but to better reflect the company we are today, we felt now was the right time to give Asendia a new look. The updated brand elements aim to communicate a cohesive narrative that reflects our successful transformation, our values, vision, and innovative spirit.”

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