MSNL selects Fresh Relevance to personalise its online store


Dotdigital company Fresh Relevance has announced that MSNL, the online marijuana seed bank, supplying its global community of cultivators with the best cannabis seeds available, has selected its versatile personalisation platform to personalize the onsite experience for its customers.

By selecting Fresh Relevance to power its web personalisation strategy, MSNL will be driving online sales by engaging its customers with a website experience that’s tailored to each shopper’s interests and preferences.

“We’re delighted to welcome MSNL to the Fresh Relevance family and are excited to help them give their customers the best onsite experience possible,” says Mike Austin, SVP Personalisation at Dotdigital. 

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