Keypoint Intelligence surveys office workers to learn of effects of hybrid work on workplace technology


Keypoint Intelligence, provider of market research and analysis for the digital imaging industry, conducted a recent survey of over 600 office workers in the US and Europe to better understand trends and shifts in workplaces and the implications on technology use.

Survey respondents had to be employed full-time, work with digital or paper documents, and print documents as part of their role.

A priority for business leaders is increasing digital processes as well as other technologies to effectively facilitate hybrid work. Printing and scanning complement these digital processes in getting work done remotely and in hybrid settings. Additionally, printing provides the benefit of security and creativity as well as relief from digital fatigue. 

The various analyses are broken down into the following reports:

  • Scan and DX trends
  • Workers adjusting to hybrid work (Living with Hybrid)
  • Role of supplies
  • Buyer personas for printing

The reports also explore:

  • Concerns relating to AI and cybersecurity
  • Issues around sustainability
  • Relevance of paper

“Twenty-five percent of US and a majority of European knowledge workers are hybrid and are expected to remain so at an average level of 2.5 or 2.4 days per week into 2024,” comments Deborah Hawkins, Group Director the Workplace Team at Keypoint Intelligence. “For smaller companies in both regions, the majority of workers are fully remote.”

This data and analysis set comprises a pivot sheet of data tabs and various topical analysis slide decks. and can be purchased separately or as part of a subscription to other research provided by Keypoint Intelligence’s Workplace CompleteView service.

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