Extensis extends partnership with Frontline for Nordic region channel expansion


Extensis, the provider of font, creative asset and creative risk management solutions, has partnered with Norwegian software distributor, Frontline, to drive its reseller channel expansion across the Nordic region.

Frontline is a major regional distributor of several international software brands and Norway’s official Adobe distributor.

Following the recent launch of Extensis’ new Creative Intelligence Suite —an all-in-one solution that unifies font and digital asset management—Frontline will focus on making this and Extensis’ related product training available to resellers across Denmark, Norway, Sweden and Finland. 

The Extensis Creative Intelligence Suite has two annual subscription levels: Extensis Connect℠ and Extensis Connect + Insight℠. The suite was developed to arm leaders of dispersed creative teams with effective font and creative asset management at scale. It combines the tools designers need to effectively utilise and manage their creative assets with powerful new analytical insights that enable creative leaders to make fast, effective business decisions, mitigate risk, and empower teams to take informed action. 

Because the Creative Intelligence Suite integrates with industry-leading design applications such as Adobe Creative Cloud, Extensis’ products provide an add-on business opportunity for a reseller’s creative software portfolio. 

Resellers working with Frontline will have access to a host of supporting assets, including product training, marketing collateral and sales incentives. 

Hakim Bouacha, Channel Manager – EMEA, at Extensis, said: “We are excited to build on our long-standing and successful partnership with Frontline.” 

“Their extensive experience in software distribution provides more creative businesses across the Nordic countries with access to our Creative Intelligence Suite, empowering their designers to be more efficient and mitigate business risk in all stages of the creative process.” 

Rainer Fosse, CEO, Frontline added: “Extensis has a fantastic product for creative businesses and the team makes it easy for its distributors and reseller partners with a host of support and training tools, including go-to-market strategies and 1:1 training. We’re delighted to be supporting the company to bring more resellers on board for the Creative Intelligence Suite.”

Where historically designers have managed fonts and digital assets in separate, siloed systems, Connect and Connect + Insight form a cohesive Creative Intelligence Suite that breaks these siloes by uniting all creative assets in one location for simpler management. 

The Creative Intelligence Suite has two annual subscription levels: 

  • Extensis Connect is the industry’s first solution that unifies font and digital asset management. Teams of all sizes can now store all creative assets in one location, so the design elements needed for projects are easy to find, manage, share, and integrate with creative software including Adobe Creative Cloud. Connect adds a layer of security and reporting to creative operations through robust permission controls; font licence management; single sign-on; and font usage, license compliance, and team utilisation and activity reports.

  • Extensis Connect + Insight builds upon Connect, adding a layer of creative risk management that mitigates risk in all stages of the creative process, and reduces the need for last minute project auditing fire drills. Connect + Insight’s Project Risk Scanning scans for font usage risks within projects before production, pinpoints identified risks in project files, and provides a Font Risk Assessment Report with suggested steps for risk resolution. This includes six critical font risk areas: missing fonts (including system and subscription fonts), unlicensed fonts, font licenses expiring in less than 90 days, expired font licences, overutilised font licences (fonts installed on more systems than the license allows) and outdated font formats.

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