Christmas 2023 consumer trend predictions


Dee Set Group CEO, Greg Phillips, shares valuable retail insight as we continue through Q4.

Families may have less to spend this Christmas than previous years, but that won’t affect the amount of people having turkey dinners. You could argue that more people will eat out less so they can save money to make Christmas special at home.

I believe consumer electronics and luxuries will have more of an impact on sales than groceries in terms of average spend. There’s an argument that alcohol sales will be stronger than before with the rise to prominence of the big night in and many avoiding spending in the pubs.”

How to solve the shoplifting epidemic in UK supermarkets

One of many things we do at Dee Set is developing anti-theft devices to be utilised across retailers and ultimately help reduce the cases of shoplifting. It’s interesting to see now that a lot of retailers are situating staff beyond the checkouts to check receipts against what they’ve purchased.

I think the self-checkout makes it easier for people to shoplift, the customer is getting more switched on now to the fact that they’re doing the clerks job for them in a way. It is a lot easier and more acceptable in people's minds when there isn’t a human involved, whereas to physically go through the till to pay is different and reduces the chance of opportunistic theft in store.

Ultimately, the self-checkout will remain for many years to come as the cost to put more human operated tills back in stores will cost more than what stores are losing per day on shrink.

The self-checkout process will become more robust with its technology and make it more difficult for shop-lifters to succeed. It will be similar to the airport security process in its innovation.”

How brands reacted to HFSS one-year later

With HFSS, nobody is going to argue that we shouldn’t be taking measures to limit the nation's intake of sugary and fatty foods, but in reality the outcome of achieving what the policy has set out to do has been really minimal thus far.

In my opinion, brands reacted brilliantly to HFSS and they had to figure out fast how to counter the danger to sales by innovating products and utilising shelf space differently. 

The force of the legislation hasn’t played out how we thought it would initially, however, there is still some indication it has had a positive effect on Brits behaviour with Tesco’s recent findings* showing a 10% increase in healthier basket purchases over the last year.”

The own-label opportunity in the cost of living crisis

It feels that there is a middle ground now with how brands are performing through the cost of living crisis, the products that aren’t strong or affordable enough to demand a premium are the ones that are seeing sales cannibalised.

The challenge for brands is creating loyalty that will inspire people to pay extra for that product. 

Brands need to watch out for consumers who are trading down from premium brands to more own-label and aren’t seeing much change in taste but are saving a lot more in the pocket. Because even when the economy bounces back in the future, they’re unlikely to go back.

A lot of own-labels are very good now and have improved a lot compared to five or ten years ago.

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