Luxury watch platform CHRONEXT builds engaging mobile e-commerce experiences with Storyblok’s CMS


Storyblok, the content management system (CMS) solutions provider, was used by luxury watch platform CHRONEXT to help redefine the brand’s customer experience through development of an iOS mobile app that enables its marketers and developers to create customised user journeys.

Over the past 10 years, CHRONEXT has sold, traded and bought luxury watches worldwide as an e-commerce storefront. When the team realised its current content system was purely web-based and wouldn’t support a mobile app, it began the search for a headless CMS that could deliver omnichannel user experiences.

The team wanted something that is easy to use for developers and marketers, has robust user management features and serves as a centralised hub for all its content.

CHRONEXT decided to use Storyblok and was able to build a mobile app prototype in just 7 weeks. Since its launch, app session times have tripled from 2 minutes on the website to 5 minutes on the company’s mobile application.

“Storyblok opened possibilities for our marketing team to easily update product pages, create new campaigns and promotions for different markets, and engage with our customers,” said Emanuel Schleussinger, CTO at CHRONEXT.

“Content teams can simply drag, drop, and update specific component pieces that make up a product detail page in our application within seconds, without having to redeploy the application to the App Store. Changes are reflected on user’s screens instantly without disrupting their purchase session,” said Cameron Crosby, Team Lead of Website & Digital Innovation at CHRONEXT.

“CHRONEXT is a great example of a brand that understands the omnichannel benefits and possibilities of a headless CMS and uses that knowledge to build better customer experiences. They now have a centralized content hub that can grow with them as they expand,” said Dominik Angerer, Co-Founder and CEO of Storyblok.

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