Adyen announces four start-up accelerator programs for 2023 after success with social enterprise jeweller, Pivot


Adyen, the global financial technology platform, has launched four accelerator programs following the success of Pivot.

Alongside the relaunch of the Amsterdam based EMEA program, the new accelerators will include three new regions; Dubai, Chicago and San Francisco, selected for their wealth of budding enterprises and importance of the local markets for Adyen’s international business growth.

Earlier this year, London-based jewellery social enterprise, Pivot, won Adyen’s accelerator program, now in its second year. The program gives EMEA-based social enterprises and ‘impact start-ups’ access to free strategy, finance, marketing, and commercial workshops for one week. At the end of the week, participants pitch with the chance to win a week of dedicated business support and funding to go towards the founders’ salary. 

Pivot was selected as the winner due to its mission to bring meaningful and flexible employment to those living in temporary accommodation, giving people the confidence and creative skills needed to lift themselves out of homelessness by making jewellery items from sustainable sources.  

Six months on from winning the original EMEA prize, Pivot is preparing to take over a physical store for the first time. It will have access to Adyen’s enterprise-grade financial technology, with omnichannel solutions that will give the social enterprise new, rich customer insights. Data will be able to inform the team on what products are working well, helping to drive creativity in product development as well as future commercial strategies with cross-channel purchasing experiences for customers. 

Alice Moxley, founder of Pivot, says: “Adyen’s accelerator program has given us the tools and skills we need to grow our business and expand our mission at a rate we could once only dream of. We launched Pivot during the pandemic and we’re now in the midst of a cost of living crisis.” 

“Today’s business environment is incredibly challenging, but it’s made our mission even more pertinent. We want to help alleviate the effects of homelessness by giving people new skills, empowering them with confidence and the ability to get out there and earn a living for themselves. We’re so incredibly excited to take our concept to Amsterdam and give shoppers the chance to buy goods that have been made by those living in temporary accommodation and homeless shelters. Every purchase will help those who need it most.”

“The work Pivot does to help take people out of homelessness is inspirational and their impact stuck with us”, says Brian O’Malley, head of sustainability at Adyen. “If we’re going to end homelessness then we must empower people with the skills they need to find employment and sustain themselves.

“We want to share our experience and success with other businesses in the community, helping to fuel the next stage of their journeys. It’s an opportunity for Adyen to give back, and we look to support enterprises that are advancing sustained, inclusive and sustainable economic growth, as per the UN’s sustainable development goals. We’re excited to support Pivot’s growth journey and to extend our support of other enterprises with the new accelerator programs in 2023.”

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